The Coach Lab Sales Page

The Coach Lab

As a coach, coaching your clients is the most important part of what you do.

The Coach Lab was designed to create excellence in exactly that - your coaching, your way.

Being a skilled coach creates happy clients that want to work with you, refer you to their friends and family, and shout from the rooftops about you.

The calm confidence that is created when you are grounded in your skills is magnetic and inviting, and your clients won’t be able to help but notice.

In the Lab you will design your coaching style, find the skills you want to work on, experiment with different tools, evaluate what is working and what isn’t, make a plan to move forward, and get coaching and support along the way… ALL WITH a community of some of the best client-centered coaches in the industry.

HI!

I'm Lindsay Dotzlaf

I Teach Skill Mastery for Coaches

I grew my business with a focus on the craft of coaching and I teach my clients how to do that too.

After years as a general life coach, coaching all the clients on all the things, I shifted my focus to the skill of coaching.

As someone that doesn’t like to do anything I’m not great at, I knew that in order to LOVE coaching, I had to know in my soul, that I was doing a good job, and that my clients were creating results.

So along the way, while coaching hundreds of clients, and multiple certifications and trainings, I created a simple process for my own use, that I want to share with you.

A skilled coach loves what they do, feels confident in their coaching, and uses coaching to create results for themselves and their clients.

I want this confidence and love of what you do for EVERY coach, including you. Your continued growth is the most important investment you can make.

WHAT:

The Coach Lab is a program for any coach that wants to create a practice based on strong foundations, a structure that works and creates safety for the coach and the clients, and the ability to coach anyone (anyone that WANTS to be coached) on anything (anything they have ASKED for coaching on).

This program will give you every tool you need to be a great coach, to help your clients create results, and help you feel more confident doing the thing you love.

You got into this business because you love helping people, and this program will help you accomplish exactly that.

If you are a coach, this is where you want to be.

THE ASSETS:

WEEKLY LIVE COACHING

Bring any topic covered in the vault and ask questions/get coaching, watch your peers get coaching, and learn in real time during these group calls led by Lindsay and her team of coaches. There will be weekly coaching calls, with replays always available.

LIFETIME ACCESS

The Coach Lab is a one time fee, with access for the lifetime of the program. You pay once, and stay as long as you like, which means as your coaching process changes and evolves over time, you have access to the process to help at each stage. No renewals or subscriptions.

MONTHLY WORKSHOPS

In addition to weekly coaching, one of those calls every month will be an interactive workshop, giving you the opportunity to work through that month’s topic in real time and get immediate feedback, coaching, and support as you do the exercises along with your peers.

COMMUNITY

Joining The Coach Lab you will be added to a community of peers, all working towards the same goal. It is where you can bring any questions and ask coaching related to the Coach Lab process, and receive 24/7 answers, feedback, and support from peers and coaches.

MUCH MORE

As this program grows, so will the library of content, replays, workshops, special trainings, and a few surprises! THIS is just the beginning...

**BONUS** Special workshop for new members only where we will work through the 5 Simple Ways to Improve Your Coaching Workbook together.

Show up to get all questions answered and any coaching you need specific to your situation.

March 22nd 12-1:30pm ET
(Must join by March 21st, midnight ET to be included in the workshop)

THE VAULT

This is a vault of knowledge divided into categories (imagine a hallway leading to your own private classroom where you choose the lesson you are working on today):

SKILLS LAB

Learn and Practice the foundational skills that every coach needs. These are the skills that everything else is built on, no matter what kind of coach you are. You can pick your favorite tools, learn how to effectively evaluate your own coaching, and revisit this at every stage of your business.

CONTAINER CREATOR

Where you create your ideal coaching container, the one that works best for you AND your clients. The CC is the place where you can choose a coaching format that works for you, evaluate if it will work for your clients, and find clarity around your coaching policies, expectations, boundaries, and standards.

PROBLEM SOLVER

Learn strategies to handle anything that clients bring to sessions, with confidence. For example - what to do when a client wants to quit, shows up late for sessions, brings nothing to coach on, isn’t making any progress towards the goal, and many more.

BONUSES

Bonus #1

Personalized Niche Audit

Personalized niche audit with Lindsay!

Whether you feel stuck picking a niche, have picked but don’t feel confident in it, picked one only because you thought you had to, are thinking of narrowing or expanding, or anywhere in between. Bring your niche "drama" and join an intimate live hot seat coaching session.

Bonus #2

Live Workshop

A bonus live workshop to coach you about the 5 Simple Ways to Improve Your Coaching. I will coach you on coaching vs consulting, how to show up as an expert, thoughts about yourself as a coach and thoughts about your clients.

WHO:

The Coach Lab is for ANY coach that wants to create a calm confidence in their coaching skills. Period.

Any coach that is driven by knowing their coaching is effective and watching their clients succeed.

Any coach that is looking for a community of other coaches with similar values and goals.

We welcome any coach, any niche, any certification (or lack of) - ANYONE that identifies as a coach that wants to improve their skills - this is the place for you.

The Coach Lab is not the place to learn your next marketing strategy or how to convert sales, although improving your skills will help in every area of your business.

It’s also not the place for learning specific business strategies like ads, funnels, or anything that resembles algorithms or open rates.

This is the place where we focus on the art of coaching, and creating a practice that you love.

JOIN HERE

WHAT ARE THE COACHING SKILLS TAUGHT IN

THE COACHING LAB?

The Vault includes videos addressing (to name a few):

Creating Awareness
Goal Setting
Decision Making
Identifying Unmade Decisions

Asking Great Questions
Creating Your Strategy
Coaching vs. Teaching vs. Anything Else
Creating Safety

AND MANY MORE...

Session Structure
Your Schedule
Client Access
Simple is Better

WHO YOU WILL BECOME IN THE COACH LAB IS UP TO YOU, BUT HERE IS WHAT I PROMISE...

When you show up for this work, you will:

Have a deeper understanding of who you are as a coach
Know what you are naturally good at, and where you have opportunities for growth
Understand the difference between when you are coaching, teaching, mentoring, or encouraging (or something else)
Find a structure for your coaching that works well for you and your clients
Learn how to execute productive evaluations of your own coaching that help you know exactly how to move forward, WITHOUT judging yourself
Understand and decide your client policies, boundaries, and expectations
Create a process for self coaching/self awareness that is productive
Know how to help your clients set goals and move toward them
Understand how to handle everything a client brings to sessions
Stop looking all around for how everyone else is doing it, and figure out your way
Stop feeling exhausted after every coaching session
Understand what it means to be client-centered and how to figure out what your clients want, instead of assuming and pulling them along
Make money on your own terms, while feeling great about the way you help your clients
Understand what it means to create safety and inclusion in your coaching practice
Fall more in love with your process, your coaching, your clients, and yourself

THIS IS AVAILABLE FOR YOU NOW.

WHEN YOU SIGN UP YOU WILL HAVE INSTANT ACCESS TO THE VAULT, COMMUNITY, REPLAYS AND INFORMATION ON HOW TO JOIN YOUR FIRST LIVE CALL THIS WEEK.

We can’t WAIT to meet you.

JOIN HERE

FREQUENTLY ASKED QUESTIONS:

What if I’m a brand new coach?

Perfect! Come on in.

Is this only for brand new coaches?

The Lab is perfect for any coach that wants to create or revisit foundational coaching skills. This could be a brand new coach or a seasoned coach wanting to solidify your foundation or learn to use skills in a different capacity because you have a change coming in your business (example: switching from 1:1 to group coaching, etc)

Do I need to have any specific coach training to participate?

Nope! This is for all coaches, with any training, any niche, and any experience level.

What if I can’t make the live calls?

Due to the structure of this program the live calls may be tricky for certain time zones. In the future we plan to remedy this by including different call times. For now, replays are always available and the bulk of the program is teaching and videos that are available any time of day/night.

Will Lindsay lead every live coaching session?

Nope! For 2 reasons. 1. Lindsay teaches her clients to take vacations, time off, time with family, and time for rest - so it only makes sense that she does the same and leads by example. 2. Lindsay has spent the last several years training coaches to coach with mastery. Not only do her students place a high value in coaching excellence, they have spent years studying her process and are more than equipped to lead an occasional call. Lindsay has no doubt that the guest coaches will be one of your favorite assets of this program, as they will offer a variety of coaching styles and backgrounds.

Is there a payment plan?

Yep! You can make 1 payment of $2000, or 3 payments of $667.

TESTIMONIALS

My coaching is more grounded. I feel confident and know exactly how to guide my clients through my process and how to make sure they’re getting the results they want. A byproduct of my confidence in my coaching skills is my confidence in selling my coaching. It’s a lot easier to sell when you’re confident you can deliver.

Jess Johnson

I spend much less time in my brain, and a lot more time focused on my clients’ brains. I more easily identify the source of the problem when I run into clients or sessions that cause discomfort, or that feel challenging. My coaching business is more simple, more streamlined, and more clear. I feel more confident as a coach. And I am helping my clients get their results more quickly and more easily than ever.

Kimberly Mathis

Watching Lindsay lead us seamlessly through strategy AND mindset skills taught me about how to not only coach but lead a team of people. I also felt more confident in my skills as a coach. I go into my coaching sessions with much more calmness than I ever have before. When I do get spikes of uncertainty, I have some really solid tools to fall back on to get me (and my clients) back on track.

Sarah D'Andrea

Lindsay’s ability to coach on anything is because she has practiced and taught her brain to be non resistant to the thought that something has “gone wrong”. Nothing triggers her because she truly believes there is no right or wrong when working with a client. This helps clients get what they want. Not what WE think they want. And that gets us really happy clients

Annabelle Sorensen

Working with Lindsay changed everything for me. I learned the power of awareness. This one shift has enabled me to examine what's currently going on without judgement, both for myself and my own clients. Because of this simple change, I have blown up both my clients' and my own results.

Sarah Klein

It gave me the space to work through being hard on myself on a whole different level. Which allowed me to step even more into the amazing coach I am.

Brittany Deer